Corporate Culture Drives Business Results

My first attempt at writing a blog and I will keep it concise.

I read a lot of business books and will make efforts in my blogging to synthesize and pass along the nuggets of gold that I see.

I love business and capitalism. Not the egocentric, individualistic type of organization, but a team culture that owns results. Throughout my 20-year business career, I have seen and worked in both, unfortunately more to the “all about me” side of life.

When I worked at Avia Athletic Footwear, our culture was intoxicating, which helped drive business results and performance, and recruiting and retention of the most talented managers, designers, developers, staff. We truly believed we would become the number one footwear brand in the markets where we competed, especially during the early days of the brand’s formation, patented product line and sales growth.

I think culture comes directly from the senior managers in place, and they draw heavily on their personality and set of characteristics. So, when recruiting, when starting a new organization, pay special, close attention to hiring people that “speak” the values that you want your company to personify. There’s a great line that says “For individuals, character is destiny. For
organizations, culture is destiny.”

There is also a good two-year-old book entitled “How” by Dov Seidman.

More later.

Dan